Spooner Fitzgerald’s multidisciplinary team is led by:

Kieran Battles

Managing Partner

Kieran is a Wharton-educated, award-winning, strategist and innovator with a track record of translating strategy into powerful, revenue generating results. He has worked at executive and board level in private equity, corporate and not-for profit environments.

Most recently, he was Vice President of Strategy and Innovation for the global arm of UnitedHealth Group, a $140bn, Fortune 6 company, where he led the exploration and development of new markets, business models, products, and acquisitions. There, as a member of the CEO's Innovation Council, he made capital investment decisions on scalable innovations designed to disrupt global healthcare.

In a private equity environment, he has led global teams in executive and consultant roles, across marketing, sales, insight and product disciplines, with success in turning around failing functions to deliver growth multiples.

A lifelong social justice campaigner, he spent five years as an association member of the board of international NGO, Oxfam. Later, with funding and patronage from Oxfam’s former chair, Lord Joffe, Kieran founded digital campaigning organization BeThatChange, successfully persuading UK Prime Minister, Gordon Brown to attend the Copenhagen climate summit, triggering 120 world leaders to follow suit.

As a younger man, he was a professional musician, signed to the band, U2’s, record label.

Alison Hale


Alison is a respected customer experience strategist. With a track record for delivering results and leading teams in complex global business environments in senior roles for companies including Reed Elsevier, Nationwide Building Society and McGraw-Hill Publishing.

Most recently, as Head of Customer Experience at AXA SunLife, Alison developed customer focused strategy and grew a team to deliver customer and sales objectives based on customer data, feedback and customer journey management. This programme transformed the organisational approach, putting the customer at the heart of the business and helping to build one of the most profitable divisions of the AXA group.

With experience gained in a broad range of strategic customer management roles and a variety of industry sectors, she provides sound, customer-focused, strategic thinking and a creative skill set, ensuring that customer objectives can be delivered alongside traditional commercial objectives.