Leadership mentoring
Stakeholder, Competitor and Market research
Re-design of solution / service offering
Strategic market positioning
Brand strategy, development & design
Market testing
Business and product naming
Website development & organic search optimisation
Multi-channel growth campaigns
Previously MIcompany, the business occupied an echo chamber of boutique, regional AI consultancies that did not reflect its pedigree or reputation as a leader in complex and transformative Data & AI programs.
The objective – a strategic transformation that articulated the business’ difference and value.
New market positioning was then amplified by multichannel campaigns squarely targeted at multibillion euro enterprises, with the goal of expanding the number of multi-year, multi-million Euro contracts.
In March 2024, Rewire was born, followed by Rewire LIVE, its inaugural event, with campaigns attracting one hundred Data & AI leaders from Europe’s largest and most competitive organisations.
Post-launch increase in website traffic
Post-repositioning LinkedIn following increase of 130%
