Stakeholder, Competitor and Market research
Re-design of solution / service offering
Strategic market positioning
Brand strategy, development & design
Market testing
Business and product naming
Website development & organic search optimisation
After a 3-year period of significant investment, the goal was to unify acquisitions by bringing them onto a shared platform, creating a ‘whole greater than the sum of its parts’ proposition and firmly positioning the business as a Cloud-first enterprise tech partner.
A digital audit highlighted a large, untapped growth opportunity in alignment of market-facing offer with commercial search terms.
We developed a new name, re-designed the service offering and undertook a digital upgrade to reposition the business for increased online visibility, quality traffic volumes and conversion.
