Instant Group

Rethinking workspace.

rethinking workspace text overlay
What we did

Stakeholder, Competitor and Market research

Brand strategy, development & design

Market testing

Brand activation

Value proposition development & sales enablement

Website development

Digital & Social media marketing

The nature of work and the notion of workplace has changed forever.

Working with the CEO and leadership of flexible workspace business, Instant Group, our goal was to move Instant away from the crowded and commoditised workspace reseller market, leveraging their unique Managed Service to position them in a category of one, as the workspace innovative company.

A bold new strategic market positioning illustrated how their data-driven approach, creates intelligent workspaces that inject enterprise agility, reduce cost and drive financial performance, rethinking workspace as a platform of transformation and growth.

text overlay our reality
0 x

Business sold within 1 year of
repositioning for 14x earnings

0 %

Group website traffic
increased by 300%

0 x
C-suite online campaign achieved 6% click through rate – 20 times typical average
0 x

Over three quarters of employees voted that the brand positioning significantly improved sales effectiveness.

instant group outdoor advert on stairs
illustration of a human head shaped silohuette with graphics
double lockers visual office

I was keen to develop a brand that positioned Instant for the next phase of growth. Spooner was engaged to develop this thinking, taking my team along a journey where theory became practical reality.

Kieran and his team got to know us well and that investment in time has paid off not only in the quality of engagement with my team but also in the results achieved.

I would happily recommend Spooner to anyone needing independent, challenging thinking and a differentiated brand position.

Tim Rodber
CEO, The Instant Group
journey map