ABOUT SPOONER FITZGERALD ​

We are a Growth consultancy.

Spooner Fitzgerald is a Private Equity growth specialist, delivering B2B expertise at the intersection of Technology and Services.

A hybrid of a management consultancy, brand agency and an outsourced marketing department – everything we do is focused on delivering scalable growth and enhanced earnings quality to increase enterprise value in a compressed, PE timeframe.

Built within and with the business, we develop actionable strategy with touchpoints that are minimal but meaningful, removing disruption risk. We then help management teams execute.

Our process and approach transforms the business inside out so, when we leave, the enhanced value remains.

I have worked with SF for nearly 15 years across 10 portfolio companies, where they have been the catalyst to a step change in the impact of sales and marketing investment.

The insights gleaned from their research have proved more valuable than those from any CDD report and can be translated easily into a real-world action plan to accelerate growth.

As true partners to both us as investors and management, they work seamlessly as part of our pre-deal and post-deal value creation approach, consistently delivering impressive results.

Luke Jones

Managing Partner-Enterprise, MML Capital

When we engage​​

Spooner engages at any point in the fund lifecycle. However, we have generated the greatest EV by engaging at two junctures:

1.

Pre-deal, or at the point of investment, where our Growth Blueprint provides an actionable value creation plan, and our Positioning and Growth services deliver an accelerated growth trajectory

2.

Alternatively, 12-18 months before a desired exit, where our services help position the business for maximum exit value

When we engage​​

Spooner engages at any point in the fund lifecycle. However, we have generated the greatest EV by engaging at two junctures:

1.

Pre-deal, or at the point of investment, where our Growth Blueprint provides an actionable value creation plan, and our Positioning and Growth services deliver an accelerated growth trajectory

2.

Alternatively, 12-18 months before a desired exit, where our services help position the business for maximum exit value

What you can expect when you engage Spooner Fitzgerald

These are some of the typical outcomes investors and management teams tell us that they value highly:

An actionable growth blueprint that enables investors and management teams to prioritise activity and supercharge post-deal growth momentum

Internal clarity of growth strategy and powerful buy-in within the business

Client and market insights combined with growth campaigns that underpin the ability to win bigger and quicker

Improved marketing effectiveness that delivers enhanced QoE

Enhanced market visibility and engagement that enables the business to enter new markets and capture market share more rapidly and successfully

The ability to stand out from the crowd

Positioning for higher value and shifting from transactional vendor to strategic partner

Having the strategy, support and assets to increase sales effectiveness and secure strong margins

A valuable dialogue with more senior / C-suite targets

A compelling and differentiated brand that allows you to attract, motivate and retain top talent

What you can expect when you engage Spooner Fitzgerald

These are some of the typical outcomes investors and management teams tell us that they value highly:

An actionable growth blueprint that enables investors and management teams to prioritise activity and supercharge post-deal growth momentum

Internal clarity of growth strategy and powerful buy-in within the business

Client and market insights combined with growth campaigns that underpin the ability to win bigger and quicker

Improved marketing effectiveness that delivers enhanced QoE

Enhanced market visibility and engagement that enables the business to enter new markets and capture market share more rapidly and successfully

The ability to stand out from the crowd

Positioning for higher value and shifting from transactional vendor to strategic partner

Having the strategy, support and assets to increase sales effectiveness and secure strong margins

A valuable dialogue with more senior / C-suite targets

A compelling and differentiated brand that allows you to attract, motivate and retain top talent

Spooner know PE well.

I am currently working with Kieran and his team on the market positioning, competitive positioning, digital and overall GTM strategy for Cosegic.

The project has cut through many issues and focused the management team on what matters and what will make the most impact – and probably saved 6-8 months of work over the last 4 weeks.

Martin Smith

Chairman, Cosegic

See Spooner Fitzgerald in action