Stakeholder, Competitor and Market research
Re-design of solution / service offering
Brand strategy, development & design
Market testing
Brand activation
Value proposition development & sales enablement
Website development
Not the TV show, the leading UK Cloud company.
The Cloud Managed Service Provider space had become crowded and homogenous. Our goal was to accelerate growth by moving out of the echo chamber of Platinum partners selling tech stack and securing the future high ground of compute on demand, capable of growing, protecting and innovating UK enterprises.
Driven by client and market insights, we shifted from outputs to outcomes – powerfully aligning service offer with key purchase criteria and desired business impact. This was amplified with fearless branding, a straight-shooting C-level tone of voice and substantiated by a war chest of performance statistics.
We are delighted with the outcome of the project. It is a redefinition of our proposition and go-to-market strategy. Spooner’s thorough approach to strategy, market research, design and articulation of our messaging really sets them apart from the rest.
