Corporate strategy
Stakeholder, Competitor and Market research
Operating model development
Re-design of solution / service offering
Strategic market positioning
Brand strategy, development & design
Website development
Digital & Social media marketing
Filming & Photography
A new CEO at the helm. A world largely unaware of the scale of affordable housing crisis across Africa and Asia. And a new UK political dynamic, where development priorities were shifting from Aid to Trade, creating a more uncertain funding landscape.
The objective – position Reall as a credible catalyst of an affordable housing movement to secure current investment while diversifying income streams by attracting a new, broader set of investors.
We worked with the leadership on an audacious goal capable of kickstarting an affordable homes revolution and galvanising the best and brightest. The development of a strategic plan and operating model followed. Then the creation of new positioning and messaging that could ignite a movement of communities, governments and donors to translate one of the planets greatest challenges into one of our greatest opportunities.
