If you can’t articulate purpose it’s harder to attract talent. If you can’t articulate vision it’s harder to motivate that talent. If strategy is unclear it’s harder to execute.
Without clarity on the difference between you and your competitors, it’s harder to sell. And when you do, it will be on one thing – price. In short, if you can’t articulate value, you don’t have any.
You can still succeed with ambiguity but success is slower in speed and smaller in scale. Strategic Clarity gets you to bigger and better, smarter and quicker.
Nobody likes change. But you need people to change in order to grow. You need employees to innovate and improve performance.
You need prospects to stop buying from the incumbent (often the market leader) and buy from you (often the challenger). And invariably, the age-old idiom of “nobody gets fired for hiring IBM / PwC / Fill the blank” remains.
Whether it’s shifting perceptions or behaviours, software or services, strategic clarity makes the case for change.
Business is won by the competitor with the greatest clarity on ‘why switch?’. Loyalty is won by the business with the greatest clarity on ‘why stay?’. Clarity gets to the point and that gets you to the goal. Faster. This accelerates the rate at which growth is generated and enterprise value is created.
Nowhere is strategic clarity more critical or powerful than in a private-equity environment, where the value creation horizon typically spans just 3 to 5 years.
See Strategic Clarity in action
