Stakeholder, Competitor and Market research
Corporate Strategy
G2M strategy
Re-design of solution / service offering
Strategic market positioning
Digital performance auditing and enhancement
Website development & organic search optimisation
Value proposition development & sales enablement
Social media marketing
Post investment, the goal was to position the business for maximum growth trajectory.
A deep financial analysis informed a more targeted growth strategy, particularly when entering new markets, especially the US. Sectors where Roboyo could win biggest and quickest were identified. Quantitative impact statistics, sales tools and campaigns across highest performing target sectors were developed. The Partner channel was segmented and joint G2M strategies were created, building C-suite relationships amongst strategic partners, including a US-based industry leader, critical to growth.
New branding and a solution redesign repositioned the business as an outcomes-focused, enterprise-level partner and a digital performance upgrade acted as a slingshot to brand visibility, thought leadership positioning and revenue generation.
Threefold increase in
website click through rate
Increase in
leads generated
Seven-figure revenues generated
from 2 owned events
