Next level now

What we did

Stakeholder, Competitor and Market research

Corporate Strategy

G2M strategy

Re-design of solution / service offering

Strategic market positioning

Digital performance auditing and enhancement

Website development & organic search optimisation

Value proposition development & sales enablement

Social media marketing

Post investment, the goal was to position the business for maximum growth trajectory.

A deep financial analysis informed a more targeted growth strategy, particularly when entering new markets, especially the US. Sectors where Roboyo could win biggest and quickest were identified, Quantitative impact statistics, sales tools and campaigns across highest performing target sectors were developed. The Partner channel was segmented and joint G2M strategies were created, building C-suite relationships amongst strategic partners, including a US-based industry leader, critical to growth.

New branding and a solution redesign repositioned the business as an outcomes-focused, enterprise-level partner and a digital performance upgrade acted as a slingshot to brand visibility, thought leadership positioning and revenue generation.

0 x

Threefold increase in
website click through rate

0 %

Increase in
leads generated


Seven-figure revenues generated
from 2 owned events

Roboyo brand assets

Spooner’s remit was to develop Roboyo’s brand and go to market strategy, moving it from being a regional player to a global leader. They were impressive – quickly completing a transformation exercise, identifying competitors, opportunities in the market and approaches to seize them. They then worked with the C-Suite and founders to further develop the business strategy, operating model, customer propositions and go to market approach.

They work at pace, to very high standards. They have a tremendous ability to have a rapid impact on a business, driving customer and employee engagement and crucially shareholder growth. I recommend Spooner Fitzgerald highly if you are looking to accelerate your business and increase its value.

Charles Vivian
Managing Director, Roboyo
Roboyo office stairwell graphic
Roboyo office interior
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