Stakeholder, Competitor and Market research
Corporate Strategy
G2M strategy
Re-design of solution / service offering
Strategic market positioning
Digital performance auditing and enhancement
Website development & organic search optimisation
Value proposition development & sales enablement
Social media marketing
Post investment, the goal was to position the business for maximum growth trajectory.
A deep financial analysis informed a more targeted growth strategy, particularly when entering new markets, especially the US. Sectors where Roboyo could win biggest and quickest were identified, Quantitative impact statistics, sales tools and campaigns across highest performing target sectors were developed. The Partner channel was segmented and joint G2M strategies were created, building C-suite relationships amongst strategic partners, including a US-based industry leader, critical to growth.
New branding and a solution redesign repositioned the business as an outcomes-focused, enterprise-level partner and a digital performance upgrade acted as a slingshot to brand visibility, thought leadership positioning and revenue generation.
Threefold increase in
website click through rate
Increase in
leads generated
Seven-figure revenues generated
from 2 owned events
Spooner’s remit was to develop Roboyo’s brand and go to market strategy, moving it from being a regional player to a global leader. They were impressive – quickly completing a transformation exercise, identifying competitors, opportunities in the market and approaches to seize them. They then worked with the C-Suite and founders to further develop the business strategy, operating model, customer propositions and go to market approach.
They work at pace, to very high standards. They have a tremendous ability to have a rapid impact on a business, driving customer and employee engagement and crucially shareholder growth. I recommend Spooner Fitzgerald highly if you are looking to accelerate your business and increase its value.
