Zanders

Performance when it counts

What we did

Stakeholder, Competitor and Market research

G2M strategy

Re-design of solution / service offering

Strategic market positioning

Brand strategy, development and testing

Digital performance auditing and enhancement

Website development & organic search optimisation

Social media marketing

Hiring & mentoring inhouse growth teams

Zanders, a highly respected Treasury & Financial Risk consultancy, had secured growth capital for their next chapter. The goal – 3X growth.

We began with in-depth stakeholder engagement, competitive research and both financial and digital analysis, before providing growth recommendations. We collaborated with Leadership to agree priority workstreams before executing.

The solution offering was redesigned to enhance earnings quality and growth trajectory. The digital core was strengthened to increase volumes of high-quality traffic from target geographies. An elevated Purpose and new brand promise firmly positioned Zanders as a credible alternative to the Big 4 and the company of choice for talent, clients and partners alike.

Impact
0 %

Increase in site traffic, including 322% increase on the Dutch language site and 202% growth in users from Germany

0 %

Increase in
site conversions

0 x

Increase in
LinkedIn engagement

Zanders had the pleasure to work with Spooner Fitzgerald to support us with our strategic transformation. As result our company is now better positioned as a powerhouse in financial performance consulting. They asked probing questions, showed strategic thinking and brought clarity during the entire process. It has definitely contributed to the accelerated growth and continued success at Zanders.

Laurens Tijdhof
CEO and Managing Partner at Zanders