Corporate strategy
G2M strategy
Sales & Marketing Strategy
Re-design of solution / service offering
Strategic market positioning
Brand strategy, development & design
Value proposition development & sales enablement
Website development & organic search optimisation
Digital & Social media marketing
UHCG is the global division of UnitedHealth Group, the world’s largest healthcare company, with revenues in excess of £320bn.
After a series of acquisitions, the objective was to create a whole, greater than the sum of the acquired parts, developing strategy to increase cross-selling and profitability within the global businesses as well as positioning to accelerate market share growth in new geographies.
Activation included multi-channel growth activity, multi-media content creation and lead generation campaigns.
Group cross-selling increased by 26%
100% increase in revenue
for insurance business
30% increase in profit
for insurance business
Thank you. This work positions UnitedHealth Group for global success.
