UnitedHealthcare Global

Healthcare everywhere.

What we did

Corporate strategy

G2M strategy

Sales & Marketing Strategy

Re-design of solution / service offering

Strategic market positioning

Brand strategy, development & design

Value proposition development & sales enablement

Website development & organic search optimisation

Digital & Social media marketing

UHCG is the global division of UnitedHealth Group, the world’s largest healthcare company, with revenues in excess of £320bn.

After a series of acquisitions, the objective was to create a whole, greater than the sum of the acquired parts, developing strategy to increase cross-selling and profitability within the global businesses as well as positioning to accelerate market share growth in new geographies.

Activation included multi-channel growth activity, multi-media content creation and lead generation campaigns.

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Group cross-selling increased by 26%

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100% increase in revenue
for insurance business

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30% increase in profit
for insurance business

Thank you. This work positions UnitedHealth Group for global success.

Molly Joseph
President, UnitedHealthcare Global